ETHICAL AGRICULTURE COMPANY LTD.

This splash page seeks to provide an overview of our startup as we build the requisite teams.


Dear friends,

We are very happy to announce that after many months of negotiating with the suppliers, we have won a distribution lisence for a Mycorrhizal Inoculant ("fungus firtiliser") for row crops (wheat, barley, maize, potatoes, hemp etc) made by an innovative company from deep in the deserts working with some very special strains of Mycelium that is indigenous to every part of the planet.

BENEFITS INCLUDE:

  • Incredible Yield Increases (particularly in areas affected by pathogens, poor/stressed soil, drought & harsh weather)
  • Biodiversity increases (Mycelium is a foundation of the food web)
  • Increases in plant vigour & disease resistance
  • Significant increases in crop nutritional profile
  • Huge biomass increase and soil quality and construction.
  • Increased moisture sequestration and retention of soil.
  • Vastly increased Carbon sequestration potential in long term form (see carbon CER schema info below)
  • Reductions in fertiliser and chemical use.
  • Cost savings

Plant Root Hair Vs Much Thinner Mycorrhizal Hyphae

Arbuscular Mycorrhizal Fungi are the natural symbiotic fungus that evolved to partner with plants some 3.5 Billion years ago after the first seas formed. The tiny hyphae (tendrils far smaller than the root hairs) grow through the root cell walls and bond with the insides of the root cells of the plant! They grow deep into the ground and effectively extend the root zone of the plant giving it far greater access to N, P and K (requiring far less to be applied) and provide a host of other benefits to the plant.

Wheat With and Without The Mycorrhizal Treatment


We are looking for farms with whom to conduct trials (an can offer quite amazing commissions for sales generated) whereby we supply enough free product to treat about 10-20 Ha. of crop and largely let the results speak for themselves. We also hope to conduct commercial and environmental impact studies alongside the trials. We are looking to work with Wheat, Barley, Maize, Oats, Potatoes, Hemp and other row crops and with folk that have a position of trust, leadership and experience within the community. We offer to conduct the environmental impact study alongside these commercial trials and I am forming teams for this presently (hopefully with The Uni of Sheffield).

We would need to know what crops each farm are growing each year and what the seed drilling / planting processes are to tailor an application that simply compliments their existing workflow.

We would like to work with you to monitor the test area(s) against a control area that remains untreated. We offer to include wide spectrum drone mapping and photography on a bi-monthly basis, soil testing, crop testing, environmental impact study and basic cost benefit analysis if the farms want it.

We offer an online meeting with the heads of The Supplier Company and your farm team to review the product and previous relevant trials.

OUR INITIAL FOCUS IS ON:

  • Wheat
  • Barley
  • Potatoes
  • Maize
  • Oats
  • Hemp

More information about the products use is available and we can supply you the existing trial information from farms in The USA, Switzerland, Brazil and Ukraine that have been conducted within the last 2-3 years. We can also send references to countless studies from around the world, also from the last 5 or so years, all converging on this solution.


We hope to offer a Mycorrhizal Innoculant Solution that tailored to the specific needs of each farm and microbiome in which we will be cooperating. While we are not unique in concept, the strains of the product we are working with are very special and our plans for adaptation to local needs and biomes include a price point that is about 10 times better than competition (£/propagule), making us relevant.

We hope that we can start to bring the recorded benefits of AM Mycelium to farms, communities and ecosystems here in the UK and maybe even further afield. Please let me know if you would like to schedule a meeting for a presentation or interview regarding joining the team. The required positions are described below.

Yours sincerely,

Charles Fraser

M.D and General Secretary
Ethical Agriculture Company Ltd


GOVERNANCE

GOVERNANCE BRIEF

49% of the company is available as share options to those who complete the roles of the governance, marketing and research teams of this company.

Brief: The governance board of directors at our company, led by a dynamic trio of the Managing Director, Chief Financial Officer, and Chief Operating Officer, forms a visionary team at the helm of ethical and sustainable agricultural revolution. Each member brings a unique blend of passion, expertise, and foresight, driving the company towards groundbreaking achievements in sustainable farming. The Managing Director infuses the board with strategic vision and a deep commitment to natural agriculture practices, the CFO anchors the team with robust financial acumen and a dedication to ethical financial practices, and the COO brings operational excellence and innovative technology integration to the forefront. Together, they embody a governance model that is not only effective in its execution but also inspirational in its dedication to making a significant positive impact on global agriculture and biodiversity.

BOARD OF DIRECTORS

Signor Urbano is the land owner, farmer and supplier of Wheat for Rummo Pasta with whom we are conducting the trials. Member of several Regional and National Farming bodies. We hope to work together to find relevant seed replicators and agricultural merchant suppliers supplying local farmers.
Associate Professor of Ecology at the Department of Biology at the University of Napoli Federico II (Italy). In 2001 she received a PhD in Ecology at the University of Napoli Federico II and she was researcher at the University of Napoli Federico II from 2001 to 2014. The study of soil ecology and environmental quality is the main research activity. Recently, her research aims to select single and integrated indices to define soil quality in human impacted environments. She is member of the Italian Ecology Society, and of the Cost Action “European Soil-Biology Data Warehouse for Soil Protection”. She also is in the Editorial Board of “International Journal of Environmental Research and Public Health” and “Frontiers”. Specialising in: Soil biomonitoring, pollution, ecotoxicity and soil biodiversity.
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Key Responsibilities:

Soil Carbon Assessment:

  • Conducting comprehensive soil carbon assessments before and after the application of Rootella to determine its impact on carbon sequestration.
  • Utilizing advanced techniques and methodologies for accurate soil carbon measurement.

Data Analysis and Reporting:

  • Analyzing collected data to quantify the change in soil carbon levels.
  • Preparing detailed reports to document findings and provide insights into the effectiveness of Rootella in enhancing soil carbon storage.

Carbon Credit System Development:

  • Developing a framework for a carbon credit trading system based on the increased carbon sequestration achieved through Rootella use.
  • Establishing protocols and methodologies that align with regulatory standards for carbon credits.

Market Analysis and Strategy:

  • Conducting market analysis to understand the dynamics of the carbon trading market.
  • Developing strategies for monetizing carbon credits earned through enhanced soil carbon sequestration.

Regulatory Compliance and Liaison:

  • Ensuring compliance with all relevant environmental regulations and carbon trading guidelines.
  • Liaising with regulatory bodies, environmental agencies, and carbon trading platforms.

Stakeholder Engagement and Education:

  • Engaging with farmers, agricultural businesses, and other stakeholders to educate them about the benefits of soil carbon sequestration and carbon trading.
  • Providing guidance on best practices for maintaining and enhancing soil carbon levels.

Program Director and Lisence Holder
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RESPONSIBILITIES:

Strategic Leadership and Corporate Direction:

  • As the Program Director, I am charged with charting the course of our corporate strategy, leading our venture through uncharted territories and towards unbounded possibilities in ethical and sustainable agriculture.

Bridge Between Board and Operations:

  • I serve as the vital conduit between our board's wisdom and our operational dynamism, ensuring a seamless flow of strategic insights and directives.

Guardian of Ethics and Governance:

  • Upholding the highest standards of ethical practices and corporate governance is my creed. This role is not just about compliance but about setting a benchmark for ethical excellence in the industry.

Innovation in Research and Development:

  • Guiding our research and development endeavors, I am committed to harnessing cutting-edge agricultural technologies to drive our product performance and impact.

Mentorship and Leadership Development:

  • As a mentor, I take pride in nurturing our leadership and department heads, fostering a culture of growth, innovation, and ethical integrity.

Goal Setting and Performance Excellence:

  • I oversee the setting of ambitious yet achievable company-wide goals, constantly monitoring our performance to ensure we are on track to making a global impact.

Expansion and Growth Catalyst:

  • My role involves actively driving our business growth and exploring new market opportunities, constantly seeking opportunities to amplify our impact.

Cultivating a Culture of Innovation:

  • I am the steward of our company culture, nurturing an environment where innovation thrives and ethical practices are the norm.

Ambassador in High-Level Dialogues:

  • Representing our company in high-stake negotiations and partnerships, I am committed to forging alliances that align with our vision and values.

Navigating Through Crises:

  • Leading through uncertainties, I am adept at crisis management, ensuring that our strategic decisions are both swift and sound.

Marketing and Operational Synergy: As the MD, my role extends to ensuring a cohesive alignment between our marketing, research, and operational teams. My goal is to oversee the development of marketing strategies that are not just about promoting our products but narrating our story of innovation and impact in the agricultural sphere. This involves leveraging groundbreaking farm technologies and AI-driven solutions to monitor and enhance product performance, thereby creating a substantial and positive impact on global agriculture and biodiversity.

Davide runs Rummo Pasta with his father and brothers and is supporting the trial and potential establishment of these Myco Innoculants in Italy. This is one among other agricultural innovations Davide is developing from his experimental farm near Benevento.
Mario is assisting with the soil and plant analysis for the trials of the experiment bringing to bear his incredible network from The University of Napoli Federico II and passion for environment and science backed impact investment.
Owner and Director of Rummo Pasta supporting projects and programs that empower regional communities and environment.
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Full Professor in Plant Physiology Member of the Academic Senate Coordinator of the PhD Course in Biology Associate Editor - Frontiers in Plant Science Associate Editor - Acta Physiologiae Plantarum Editorial Board Member - Scientific Reports Editorial Board Member - Agriculture Department of Biology - Edificio 7 Complesso Universitario Monte Sant’Angelo Università di Napoli "Federico II"
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Nutritional Analysis:

  • Performing laboratory tests to measure macronutrients (proteins, fats, carbohydrates) and micronutrients (vitamins, minerals).
  • Utilizing analytical techniques such as HPLC, GC, or MS for accurate nutrient quantification.

MARKETING SECTION

MARKETING BRIEF

So if you can be patient in developing the operational parameters agreement with me then I could make you an agent working to set up trials with us and your own named customers that you own a commission from if they buy product from us.

Our distribution lisence is brand new so I would need to tie up potential new marketing assistants in quite serious contracts including:

Mutual NDA and non-circumvention with £60k fine if you go rogue and that would take a couple of weeks of negotiation over email to do.

The marketing plan is for each agent to prepare their list of potential clients and then to review with EAC. We then approach these potential customers with relevant data to their farm and send them free bio fertiliser to try out. They spread the fertilser over half a field and leave the other half as normal. They see that the fungus makes huge improvements then they order product for all their fields.

NB it's c. £30 to treat a Hectare of land and so if a farm has 1000 Ha of fields that is £30,000 of revenue. 80% of that goes to the main company but 20-30% for us. So based on a successful intro to a 1000 Hectare field customer you could make about £3-5k a year per customer based on the assumption that you will keep looking after that customers orders year after year and using their land as showcases to bring on more producers in the region. There are many millions of farmers in the EU and many millions more arount the world, some with many hundreds of thousands of Hectares in production...


MARKETING TEAM

Responsible for actively engaging with potential clients through phone sales and direct visits to farms and trade conferences, aiming to establish trials and secure sales for the company's sustainable agricultural products.

Job Description: As a Field Marketing and Sales Officer, you will be the driving force behind expanding our customer base and increasing sales. Your role involves a dynamic blend of phone-based sales and on-the-ground marketing. You will connect with potential clients over the phone, providing them with information about our products and their benefits. Additionally, you will travel to various farms and attend trade conferences to demonstrate our products, initiate trial programs, and build strong relationships with new customers. Your ability to effectively communicate the value of our sustainable and innovative agricultural solutions will be key to securing new business and contributing to our mission of revolutionizing agriculture.

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RESEARCH SECTION

INTEGRATED Mycorrhizal innoculant impact study on Crop Performance, Environment and Cost-Benefit.

Environmental Impact Assessment:

PURPOSE: To evaluate the comprehensive impact of fungal products on crop yield, quality, growth, and natural disease resistance, ultimately assessing the potential for reduced chemical and fertilizer usage and cost-benefit analysis.

METHOD

Experimental Design:

  • Divide fields or plots into two sections: one treated with the mycorrhizal innoculant products and one as a control (untreated).
  • Select crops that are representative of local agricultural practices.

Yield and Quality Assessment:

  • Measure and compare the yield (quantity) from both treated and untreated plots.
  • Analyze the quality of the produce (e.g., nutrient content, shelf life).

Growth Monitoring:

  • Conduct bi-weekly assessments of plant growth, including height, leaf area, and overall health.
  • Use digital agriculture tools for precise monitoring and data collection.

Disease Resistance Evaluation:

  • Monitor incidence and severity of common plant diseases in both sections.
  • Assess any observable differences in natural disease resistance.

Chemical and Fertilizer Usage Analysis:

  • Record the amount and frequency of chemical and fertilizer applications in both sections.
  • Compare the dependency on these inputs between the treated and control plots.

Cost Benefit Analysis:

Data Analysis and Reporting:

  • Analyze data for statistical significance.
  • Prepare a comprehensive report detailing findings on yield, quality, growth, disease resistance, and input reduction.

Soil Health Assessment

  • Evaluates impact on soil pH, nutrient content, microbial activity, and structure.
  • Pre-trial assessment, mid-trial check (3 months), and post-trial assessment (6 months).

Water Usage and Efficiency Study

  • Assesses the product's impact on water use efficiency in agricultural practices.
  • Schedule: Ongoing throughout the growing season (6-9 months).

Biodiversity Impact Study

  • Examines the product's effects on local flora, fauna, and overall ecosystem health.
  • Schedule: Initial assessment, mid-season check (4 months), and end-of-season report (8 months).

Environmental Toxicology Assessment

EXPECTED OUTCOMES

  • Evaluates potential toxicity of the product to the environment.

Soil Microbial Diversity Analysis

  • Assess the impact of the fungal products on the diversity and health of soil microbial communities.
  • Methodology: DNA sequencing (metagenomics) of soil samples before and after product application.

Mycorrhizal Colonization Rate Study

  • To evaluate the extent to which the fungal products enhance mycorrhizal colonization in plant roots.
  • Root sample analysis for mycorrhizal structures, comparing treated and untreated plants.

Plant-Pathogen Interaction Study

  • To understand how the fungal products influence plant resistance to common pathogens.
  • Controlled plant trials with exposure to specific pathogens, measuring disease incidence and severity.

Non-Target Organism Impact Assessment

  • To determine if the fungal products have any unintended effects on beneficial insects, earthworms, and other non-target organisms.
  • Field and lab studies to monitor populations and health of non-target organisms in treated areas.

Chemical Residue Analysis

  • To ensure that the use of fungal products does not result in harmful chemical residues in soil or crops.
  • Testing soil and crop samples for any residual chemicals.

Ecosystem Services Valuation

  • To assess the broader ecological benefits provided by the use of fungal products, such as improved soil health and carbon sequestration.
  • Analysis of ecosystem services before and after product application.

Long-term Soil Fertility Study

  • To understand the long-term effects of continuous use of fungal products on soil fertility and surrounding ecology.
  • Longitudinal studies comparing soil health indicators over multiple growing seasons.
  • Model financial inputs and outputs to evaluate the economic benefits of using the product versus traditional methods.

Market Acceptance Survey.

  • Gauge market response and acceptance of the product through surveys and feedback from partner farms.

Supply Chain Assessment.

  • Reviews the efficiency and sustainability of the product's supply chain.

SCHEDULE

  • Initial Setup and Planting: At the beginning of the growing season.
  • Bi-Weekly Monitoring: Throughout the growing season (6-9 months).
  • End-of-Season Evaluation: After harvest to assess yield and quality.
  • Final Report Preparation: Post-harvest (1-2 months).

TEAM

  • Lead: Agricultural Scientist / Agronomist.
  • Support: Soil Microbiologist, Mycologist Specialising in Plant Pathology, Ecologist Specialising in Toxocology & Biodiversity, Crop Nutrition Analist. More info below.

This study aims to provide holistic insights into the benefits of mycorrhizal inoculant products, not only in terms of crop performance but also in their contribution to sustainable agriculture practices by potentially reducing the need for chemical interventions.

The integration of these aspects into a single study allows for a more efficient use of resources and provides a comprehensive understanding of the product's impact on agricultural practices. It also aligns with the ethical and sustainable goals of Ethical Agriculture Company Ltd.

RESEARCH TEAM

Field Researcher

Bio:

Field researcher

Bio: